Kids Seenm To Recognise Company Logos
Many companies that make products for children very carefully look at their logos and change them to suit the audience. This is true of many kids products but the real question that needs to be asked is, are they doing it to make the logo design easier for children or because they know they will get sales as children will recognise the brand.
Why do these companies make their logos so simple well surely it has a lot to do with getting people to recognise the brand. I would not say that this is a bad thing because many of the products these companies do actually help children to learn.
LEGO
Lego is one of the biggest brands that is known to kids all over the world, then think of all of the fully grown adults that still use it. The logo is so simple , white text with a red background, simple yet very effective. It is immediately recognised by children and adults alike and this is what makes the brand so popular.
Play-Doh
Play-Doh was not always for kids it actually used to be used as wallpaper remover until someone spotted children creating pretty good Christmas decorations with it, this changes how the company saw their product and changed it to what we now see. Now they sell over 95 million cans of the stuff a year and the logo, well have a guess; yes its white text over a red background. Seeing any similarities in these logos so far?
Fisher-Price
Another company with another custom logo design and once again you will see the logo with white text and a red background.
Could the reason behind this be that children are able to recognise these colours more than others?
As people get older the colours seem to change and you will not see anything like this when it comes to sports logos or other business ones.

